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MISUNDERSTOOD CHAMPION
Who was
Bobby Isaac? Few People Really Knew
By Michael Smith
Special thanks goes out to CK
Sports NASCAR History Lesson 101 and Michael Smith.
In
today’s NASCAR Cup, Grand National and Truck series,
it’s difficult to imagine even a mediocre driver living
in real obscurity. Modern media has the bases so well
covered that we can find out information on any driver
either through print, television or online. Such is the
case with Winston Cup champions, too. With a simple
click of a computer mouse or the turn of a magazine
page, it’s very easy to get the scoop on Bobby
Labonte or Dale Jarrett or, with only a bit
more digging one can find out what Cale Yarborough
is up to these days or access statistics on Cale’s
career.
Granted, we might be hard-pressed to get intimate
details about Red Byron (NASCAR’s first champion)
but the so-called “Modern Era” champions are pretty much
an open book with one possible exception:
Bobby Isaac is
arguably the most misunderstood and obscure of NASCAR’s
champions from the past three decades.
Bobby Isaac’s upbringing was tough and unstructured.
Born on August 1, 1932 or 1934 (accounts vary) to Jerry
and Kathy Isaac, Bobby was the second to the youngest of
nine children. The family home sat on 12 acres that
provided the family income from cotton and corn crops.

When he was six, Bobby’s father died and before long,
his mother took a job in a furniture store to provide
additional income for the family. Bobby was left pretty
much on his own during the day. “If I didn’t want to go
to school I didn’t have to,” Isaac recalled in a 1971
magazine interview. At the age of 13, Bobby dropped all
pretense of attending school and quit altogether. Three
years later, his mother passed away, leaving Bobby and
his brothers and sisters totally alone. The lack of
formal education beyond the sixth grade led to perhaps
the greatest myth of all; that Bobby could neither read
nor write – an inaccuracy that has been repeated in a
widely published history of NASCAR’s legendary heroes as
recently as 1999. Isaac resented the persistent lie and
worried that it might prompt other aspiring drivers to
follow his path.
“I’ve made it,” Isaac said in 1971. “But I may have made
it faster if I had finished my formal education. I
really prefer not to talk about
it. I think that if a
boy is sincerely interested in auto racing he should
finish school, go to college and get an engineering
degree.”
Left literally to his own resources, a teenaged Bobby
Isaac took a job in a sawmill, knocked off for a year,
doing little or nothing, then hired on as a helper on an
ice truck. Eventually, Bobby got fed up with job-hopping
and living hand to mouth, and he set out hitch-hiking
his way out of the farm country of North Carolina.
Fate
intervened in Bobby’s plan, however. Bobby’s sister
Goldie, ten years his elder, happened by and picked him
up. Goldie convinced Bobby to come live with her and her
husband Carl Setzer. Bobby took a job in yet another
sawmill, working with his brother-in-law. Bobby remained
with his sister until about the age of 19 when he
married. However, within a year the marriage was over
and Bobby went back to job-hopping.
In the meantime, Bobby had taken to racing. Bobby had
seen his first race at about the age of 17. Right around
the time of his first marriage, a track was built in
Hickory, North Carolina and for reasons he couldn’t
explain later, Bobby went to see a race. Bobby went home
with the itch to run the dirt track.
Bobby bought a 1937 Ford and put roll bars in it. “I
thought it was a race car,” Bobby recalled years later.
Bobby’s first local race ended abruptly when he flipped
the Ford on the second lap. The wreck did little to
dampen Bobby’s drive to race full time.
Bobby continued to work, jumping from the sawmill to a
pool hall, then to a cotton mill while getting in
whatever weekly racing he could. Then, in 1956 Bobby
went racing full time, racing a sportsman division car
with Frank Hefner four or five nights a week.
Bobby pulled down between $100 to $125 per week during
the 1956 and 1956 seasons, more than he could make as a
regular working man. In the off-season, Bobby bided his
time working with his brother-in-law farming and
drilling wells.
In 1958 Bobby took another important step when he spent
the season with Ralph Earnhardt. During that
season Bobby won some 28 feature events racing against
the likes of Ned Jarrett, David Pearson and Ralph
Earnhardt. “I got to know some of the drivers, but
not well enough for them to let me have a car,” Bobby
remembered wistfully, years later.
The inaugural World 600 at Charlotte nearly gave Bobby
an opportunity to turn hot laps in a Grand National
event. Not knowing the effects of running a 600 mile
race, Jimmy Thompson’s team asked Bobby to act as
a stand-in, just in case Thompson should become too
tired to finish the event. Bobby took the car out for
practice and turned laps in the 116 mph range.
Unfortunately, Thompson’s car gave up before he did and
Bobby didn’t get a chance to fill in during the actual
race.
In the next World 600, Bobby piloted Junior Johnson’s
main event car during one of the mandatory 100 mile
preliminary races. Johnson, wanting to save his World
600 car, asked Bobby to take two laps and park the car,
which Bobby obligingly did, without fanfare or
compensation. “…I was still happy to do it,” Bobby told
a reporter years later.
While continuing to show his prowess on the shade tree,
small town, dirt track modified circuit Bobby received a
call from a wealthy young man by the name of Bondy
Long. Long had recently purchased a Plymouth from
the Petty camp and wanted Bobby to run for him in the
1963 season. Unfortunately, Bobby failed to finish his
qualifying race and missed out on the Daytona 500. After
a couple short track efforts, the team realized they
needed better equipment. Long approached his mother, who
seems to have been not only wealthy but more
understanding than most. Momma Long fronted the money to
purchase a car from the powerhouse Holman-Moody shop.
The new car arrived less than a week before the Atlanta
500. Bobby qualified the car in 21st position and
finished in 20th when a blown engine sidelined him late
in the race. Mechanical woes sidelined them more often
than not during the next few races and a rift grew
between Bobby and the chief mechanic Mack Howard.
Following the Southern 500 Bobby stepped out of the car,
knowing that it would have to be him or Howard. “Bondy
had his choice. Mack or me. I went.” Nevertheless, Bobby
would wind up being a friend of Mack Howard’s.
Bobby took a chance and called Smokey Yunick to
inquire about piloting a car for the “Best Damned Garage
In Town.” Smokey needed a driver for the National 500 in
Charlotte so Bobby stepped into the car, but after being
involved in a couple of accidents, Bobby pulled the car
behind the wall.
In the winter of 1963 Bobby got what was perhaps his
biggest break when Bud Allman, a former mechanic
for Ned Jarrett, went
to work for Ray Nichels.
Once in the Nichel’s camp, Allman began to push to have
Bobby installed as the driver. Bobby eventually got the
job, but later learned that had he even once complained
about the car, he would likely have been passed over for
Paul Goldsmith.
Bobby married Patsy Ann Story on December 22, 1963 and
enjoyed four short days together before Bobby hustled
off to be with the Nichels’ team. “It was my first
factory ride, and I wasn’t going to give it up,” Bobby
explained years later.
At the 1964 Daytona 500 Bobby dashed to a surprise
victory over Richard Petty and Jimmy Pardue
in the second qualifying race – his first start for the
factory backed team. The finish was not without its
excitement however. Coming to the checkered flag,
Richard Petty had nearly a half lap lead when he ran out
of gas and coasted across the line doing about 45 mph
while Bobby and Jimmy Pardue whizzed by at nearly 170
mph. The photo finish camera clicked but produced a
blank sheet and the call went out for anyone with
pictures of the finish. Meanwhile, Bobby, Richard and
Jimmy shared the spotlight, each holding on to the
trophy. Four hours later it was announced that Bobby had
been the winner.
Bobby and the Nichels team ran 19 races in 1964, earning
7 top ten finishes including their win in the Daytona
qualifier and a top ten in the Daytona 500 despite
engine woes. The story of Bobby’s 1964 season seems to
be “close but no cigar” as time and again he was
narrowly edged out on the super speedways. He finished
second to Fred Lorenzen in the Atlanta 500 and
second to A.J. Foyt in the Firecracker 500 when
Foyt made a pass for the win on the last lap.
Following Big Bill France’s veto of the hemi
engine in 1965, Ray Nichels took Bobby and the team to
the USAC circuit. Bobby looked back on that stint
somewhat fondly. “We had a pretty good season up there.
I won two races and I led several others before we
returned to NASCAR late in the 1965 season.”
The Nichels team returned to NASCAR racing late in the
season but Bobby didn’t last long, quitting the
Dodge-backed effort to drive for Junior Johnson who had
recently received backing from Ford for the 1966 season.
That season turned out to be not so stellar for Bobby.
On track wrecks, coupled with Ford’s boycott of NASCAR
for part of the season, conspired to hamper Bobby’s
effort. To make matters worse, when Ford returned, Bobby
was released as driver. “It wasn’t a good year for me. I
wrecked in seven or eight races. Ford quit for awhile
and when it came back I was fired. I still made about
$15,000 despite a bad year. Ford paid me a salary of
$200 a week while it was out of racing and even after I
was fired. I also got $100 weekly salary from Holly
Farms.” Not bad for part-time, back-of-the-pack racing.
The future did not look bright for Bobby Isaac in
mid-1966. As he explained himself a few years later, he
had quite a Dodge team and Ford didn’t want him. The
prospects for being picked up by any team seemed dim
indeed. Even a ray of light at the end of the season
flickered and died. Asked by Cotton Owens to fill in for
David Pearson in the season’s final race, Bobby gladly
obliged but seemingly like his career, the car developed
a mechanical problem and he was forced to drop out.
There seemed to be no end to Bobby's struggles.
(c)2001. Michael Smith











Bobby Isaac
won 37 NASCAR Winston Cup Series events and the 1970 Winston
Cup championship. In that same year, Isaac set a world closed-course
record when he ran 201.104 mph at Talladega Superspeedway. In September
of 1971, Isaac set 28 world class records on the Bonneville Salt Flats.
Many of his records exist to this day. Isaac won 50 pole positions in
his NASCAR career.
Bobby Isaac was born in 1932, a
kid in a large North Carolina family. At 12 he went to work in a sawmill
where he saved his money until he had enough to buy a pair of new shoes.

The 1970 Winston Cup season gave Bobby Isaac
11 more career wins. The points race was heating up and in the
second to the last race of the season, Bobby Isaac secured the
championship for the first time. He continued driving for K&K
until 1972 earning 5 more wins and setting 28 track speed
records.
Bobby
Isaac was part of Nord Krauskopf's K&K Insurance racing team.
Racing car # 71, A hemi powered 1969 Dodge Daytona, they racked
up 11 NASCAR Victories! In 47 races Bobby finished in the top 10
an incredible 38 times. In 1969 Isaac set a single season record
on pole positions with 20.

















